Privacy Policy

PRIVACY POLICY

ValieQ – AI-Powered Digital Marketing & Creative Agency

Last Updated 1 July 2026
Company ValieQ
Service Category Digital Marketing Agency

TABLE OF CONTENTS

  1. Definitions
  2. Scope and Applicability
  3. Acceptance of this Privacy Policy
  4. Compliance with Applicable Laws
  5. Categories of Information Collected
  6. Lawful Basis for Processing
  7. Purpose of Processing
  8. Client Data
  9. Artificial Intelligence and Automated Processing
  10. Cookies and Tracking Technologies
  11. Third Party Services
  12. Cross-Border Data Transfers
  13. Data Security
  14. Data Retention
  15. Rights of Data Principals
  16. Marketing Communications
  17. Children’s Privacy
  18. Confidential Information
  19. Business Transfers
  20. Legal Disclosures
  21. Limitation of Liability
  22. Indemnity
  23. Grievance Redressal
  24. Governing Law
  25. Amendments
  26. Contact Information

 

 

  1. DEFINITIONS

Unless the context otherwise requires, the following expressions shall have the meanings assigned below.

1.1 “ValieQ”

“ValieQ”, “we”, “our”, or “us” means ValieQ, an AI-powered digital marketing, branding, technology, automation and creative solutions agency, including its proprietors, directors, partners, employees, consultants, freelancers, affiliates, representatives, successors and permitted assigns.

1.2 “Website”

Means

  • www.valieq.com
  • every sub-domain,
  • landing pages,
  • web applications,
  • mobile applications,
  • client portals,
  • campaign pages,
  • forms,
  • surveys,
  • booking systems,
  • chatbot interfaces,
  • WhatsApp Business integrations,
  • APIs,
  • software,
  • online services,

owned, managed or operated by ValieQ.

1.3 “Services”

Services include but are not limited to:

  • Website Development
  • Web Applications
  • Mobile Applications
  • Branding
  • Logo Design
  • Corporate Identity
  • Digital Marketing
  • Performance Marketing
  • SEO
  • Local SEO
  • Technical SEO
  • Social Media Marketing
  • Social Media Management
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • YouTube Ads
  • E-commerce Services
  • Shopify Development
  • WordPress Development
  • Marketplace Management
  • Amazon Management
  • Flipkart Management
  • Graphic Design
  • Video Production
  • Motion Graphics
  • Copywriting
  • Content Marketing
  • Email Marketing
  • Marketing Automation
  • CRM Integration
  • AI Consulting
  • AI Automation
  • Chatbot Development
  • Analytics
  • Growth Strategy
  • Brand Consulting
  • Business Consulting

and every allied service offered by ValieQ from time to time.

1.4 “Personal Data”

Means any data relating to an identified or identifiable natural person including but not limited to:

  • name
  • email address
  • telephone number
  • residential address
  • office address
  • IP address
  • location information
  • Aadhaar (where lawfully collected)
  • PAN (where necessary)
  • GST details
  • company information
  • payment information
  • device identifiers
  • browser fingerprints
  • cookie identifiers
  • communication records
  • photographs
  • voice recordings
  • video recordings
  • signatures
  • employment information
  • business information

or any information capable of identifying an individual directly or indirectly.

1.5 “Client Data”

Means every document, record, information, login credential, password, API key, database, customer record, sales record, financial record, advertisement account, analytics account, website credential, server credential, social media account, design asset, source code, confidential business information, strategy, proposal, presentation, trade secret or proprietary information provided by a client.

1.6 “Sensitive Business Information”

Includes

  • pricing models
  • financial projections
  • investor information
  • customer databases
  • marketing strategies
  • sales funnels
  • conversion data
  • source code
  • AI prompts
  • AI workflows
  • advertising strategies
  • keyword research
  • trade secrets
  • proprietary methods
  • campaign performance
  • business intelligence

and every confidential commercial information entrusted to ValieQ.

1.7 “Processing”

Includes every operation performed upon data including

  • collection
  • recording
  • organisation
  • storage
  • adaptation
  • retrieval
  • consultation
  • analysis
  • use
  • disclosure
  • sharing
  • transmission
  • publication
  • anonymisation
  • encryption
  • aggregation
  • deletion
  • destruction

whether by automated or manual means.

1.8 “Applicable Laws”

Means all applicable laws including but not limited to

  • Digital Personal Data Protection Act, 2023
  • Information Technology Act, 2000
  • Information Technology Rules
  • Indian Contract Act, 1872
  • Copyright Act, 1957
  • Consumer Protection Act, 2019
  • applicable taxation laws
  • intellectual property laws
  • data protection regulations

and every applicable amendment or successor legislation.

  1. SCOPE OF THIS PRIVACY POLICY

This Privacy Policy governs every collection, processing, storage, disclosure, transfer and use of information by ValieQ through:

  • Website
  • Mobile Website
  • Landing Pages
  • Social Media
  • WhatsApp
  • Telegram
  • Email
  • Telephone
  • Online Meetings
  • CRM Systems
  • Payment Gateways
  • Marketing Platforms
  • Advertising Platforms
  • AI Systems
  • Cloud Platforms
  • APIs
  • Chatbots
  • Client Portals
  • Offline Meetings
  • Physical Documents
  • Events
  • Exhibitions
  • Seminars
  • Business Development Activities

and every other interaction between ValieQ and any person.

  1. ACCEPTANCE OF THIS POLICY

By:

  • accessing this Website,
  • submitting any enquiry,
  • requesting a quotation,
  • engaging ValieQ,
  • executing a proposal,
  • accepting an invoice,
  • communicating through email,
  • WhatsApp,
  • telephone,
  • chatbot,
  • social media,

or otherwise interacting with ValieQ,

you acknowledge that you have read, understood and voluntarily accepted this Privacy Policy.

Where consent is required under applicable law, such consent shall be obtained through appropriate mechanisms. Where processing is based on contractual necessity, legal obligations or other lawful grounds, such processing shall be carried out in accordance with applicable law.

If you do not agree with this Privacy Policy, you should refrain from using our Website or Services.

  1. COMPLIANCE WITH LAW

ValieQ is committed to processing Personal Data fairly, lawfully, transparently and securely.

ValieQ endeavours to comply with all applicable data protection laws including the Digital Personal Data Protection Act, 2023 and other applicable legal and regulatory requirements.

Nothing contained in this Privacy Policy shall be interpreted as limiting any statutory rights available to a Data Principal under applicable law.

Where any provision of this Privacy Policy conflicts with mandatory legal requirements, such mandatory provisions shall prevail, and the remaining provisions shall continue in full force and effect.

  1. PRIVACY PRINCIPLES

ValieQ processes information in accordance with the following principles:

  1. Lawfulness.
  2. Fairness.
  3. Transparency.
  4. Purpose limitation.
  5. Data minimisation.
  6. Accuracy.
  7. Storage limitation.
  8. Integrity.
  9. Confidentiality.
  10. Accountability.
  11. Security by Design.
  12. Privacy by Design.
  13. Least Privilege Access.
  14. Need-to-Know Principle.
  15. Commercial Confidentiality.
  16. Continuous Risk Assessment.
  17. Responsible AI Governance.
  18. Business Continuity.
  19. Regulatory Compliance.
  20. Good Faith Processing.

 

  1. CATEGORIES OF INFORMATION WE COLLECT

ValieQ may collect, receive, generate, access, process, store, analyse, transmit, archive, or otherwise handle information from various lawful sources in connection with the provision of its Services.

The categories of information described below are illustrative and not exhaustive.

6.1 Information Provided Directly by You

We may collect information voluntarily provided by you, including but not limited to:

  • Full Name
  • Business Name
  • Company Registration Details
  • GST Number
  • PAN (where required)
  • Email Address
  • Mobile Number
  • Office Number
  • Registered Address
  • Billing Address
  • Shipping Address
  • Website URL
  • Domain Details
  • Hosting Information
  • Brand Information
  • Business Category
  • Industry Information
  • Logo
  • Brand Assets
  • Product Catalogues
  • Product Images
  • Service Details
  • Price Lists
  • Vendor Details
  • Client Requirements
  • Marketing Objectives
  • Budget Information
  • Business Plans
  • Sales Targets
  • Campaign Objectives
  • Customer Persona
  • Existing Marketing Data
  • Market Research
  • Communication Preferences
  • Social Media Handles
  • Payment Details
  • Invoices
  • Purchase Orders
  • Contracts
  • Agreements
  • Proposals
  • Feedback
  • Testimonials
  • Survey Responses
  • Any other information voluntarily submitted.

6.2 Information Collected Automatically

When you visit our Website or interact with our digital infrastructure, certain technical information may automatically be collected.

This may include:

  • IP Address
  • Browser Type
  • Browser Version
  • Device Type
  • Operating System
  • Screen Resolution
  • Device Language
  • Time Zone
  • ISP Information
  • Referring Website
  • Exit Pages
  • Session Duration
  • Website Navigation
  • Clickstream Data
  • Mouse Movement
  • Scroll Behaviour
  • Search Queries
  • Download Activity
  • Session Replay Data
  • Error Logs
  • Crash Reports
  • Device Identifiers
  • Cookie Identifiers
  • Advertising Identifiers
  • Pixel Information
  • Analytics Information
  • Network Information
  • Approximate Location
  • Server Logs
  • Security Logs
  • Diagnostic Data

Collection of such information assists us in improving website functionality, detecting security incidents, enhancing user experience, measuring campaign performance and complying with legal obligations.

6.3 Information Collected Through Communication

Where you communicate with ValieQ, we may collect:

  • Emails
  • WhatsApp Messages
  • SMS
  • Telephone Calls
  • Video Conference Recordings
  • Meeting Notes
  • Customer Support Tickets
  • Voice Messages
  • Attachments
  • Documents
  • Photographs
  • Audio Files
  • Shared Links
  • Chatbot Conversations

Communications may be retained for quality assurance, dispute resolution, legal compliance, service delivery, fraud prevention and internal record keeping.

6.4 Client Account Information

Where you engage ValieQ for professional services, we may receive access to:

  • Google Ads Accounts
  • Google Analytics
  • Google Tag Manager
  • Google Search Console
  • Meta Business Manager
  • Facebook Pages
  • Instagram Accounts
  • LinkedIn Accounts
  • YouTube Channels
  • Shopify Stores
  • WooCommerce
  • WordPress Dashboards
  • Hosting Panels
  • Domain Registrars
  • Email Servers
  • CRM Systems
  • Payment Gateway Dashboards
  • WhatsApp Business Accounts
  • Amazon Seller Accounts
  • Flipkart Seller Dashboards
  • ONDC Platforms
  • ERP Systems
  • Marketing Automation Platforms
  • Third Party APIs

Such access is strictly limited to performance of agreed contractual obligations.

6.5 Information From Third Parties

We may receive information from:

  • Advertising Partners
  • Analytics Providers
  • CRM Platforms
  • Social Media Platforms
  • Payment Processors
  • Hosting Providers
  • Government Databases
  • Verification Agencies
  • Public Records
  • Business Directories
  • Marketplace Platforms
  • Integration Partners
  • Cloud Providers

where legally permitted.

  1. LEGAL BASIS OF PROCESSING

ValieQ shall process Personal Data only where a lawful basis exists under applicable law.

Such lawful basis may include:

7.1 Consent

Where consent is required under applicable law, we shall obtain your consent before processing your Personal Data.

Consent may be obtained through:

  • Website Forms
  • Checkboxes
  • Digital Signatures
  • Email Confirmation
  • Written Instructions
  • Online Acceptance
  • WhatsApp Confirmation
  • Electronic Communication
  • Client Agreements

You may withdraw consent at any time subject to contractual and legal limitations.

Withdrawal of consent shall not affect processing already lawfully undertaken.

7.2 Performance of Contract

Processing may be necessary for:

  • preparing quotations
  • executing agreements
  • providing services
  • delivering campaigns
  • maintaining websites
  • managing advertisements
  • customer support
  • invoicing
  • payment processing
  • project management
  • reporting
  • maintenance
  • renewals
  • contractual compliance.

7.3 Legal Obligations

We may process information where necessary to comply with:

  • taxation laws
  • accounting standards
  • judicial orders
  • regulatory requirements
  • government investigations
  • statutory audits
  • law enforcement requests
  • anti-money laundering obligations
  • fraud prevention

or any applicable legal requirement.

7.4 Legitimate Business Interests

Where permitted by law, we may process information for legitimate business interests including:

  • cybersecurity
  • fraud prevention
  • business analytics
  • service improvement
  • product development
  • employee training
  • quality assurance
  • internal audits
  • customer relationship management
  • legal risk management

provided such interests do not override applicable legal rights.

  1. PURPOSE OF PROCESSING

ValieQ processes information solely for legitimate business purposes connected with its operations.

Such purposes include:

8.1 Service Delivery

To:

  • develop websites
  • create branding
  • manage advertisements
  • optimise campaigns
  • improve SEO
  • design creatives
  • prepare reports
  • manage social media
  • automate workflows
  • provide AI solutions
  • conduct consulting
  • provide customer support
  • execute contractual obligations.

8.2 Business Operations

To:

  • maintain records
  • issue invoices
  • receive payments
  • conduct audits
  • improve internal systems
  • manage projects
  • allocate resources
  • maintain quality standards
  • train employees
  • evaluate performance

8.3 Marketing

Where legally permissible, we may:

  • send newsletters
  • promotional emails
  • event invitations
  • educational content
  • service announcements
  • new offerings
  • updates
  • surveys
  • industry insights

You may opt out at any time.

8.4 Website Security

Information may be processed to:

  • detect cyber attacks
  • prevent hacking
  • detect malware
  • identify bots
  • prevent spam
  • investigate abuse
  • enforce website security
  • prevent fraudulent activity.

8.5 Legal Compliance

To:

  • respond to legal notices
  • defend legal claims
  • establish contractual rights
  • enforce agreements
  • comply with judicial directions
  • preserve evidence
  • cooperate with lawful investigations.
  1. CLIENT DATA

ValieQ recognises that Client Data constitutes valuable proprietary business information.

9.1 Ownership

All Client Data shall remain the exclusive property of the respective client unless otherwise agreed in writing.

Nothing contained in this Privacy Policy transfers ownership of Client Data to ValieQ.

9.2 Limited Licence

Clients grant ValieQ a limited, revocable, non-exclusive licence solely for performing agreed services.

No broader licence shall be implied.

9.3 Client Warranties

Every client represents and warrants that:

  • all Personal Data supplied to ValieQ has been lawfully collected;
  • all required consents have been obtained;
  • processing requested is lawful;
  • no third-party rights are infringed;
  • no confidential information is disclosed without authority;
  • instructions provided comply with applicable laws.

The client shall remain solely responsible for the legality of data collected by it.

9.4 No Independent Verification

ValieQ shall not be under any obligation to independently verify:

  • ownership of customer databases;
  • legality of mailing lists;
  • authenticity of uploaded content;
  • ownership of trademarks;
  • ownership of photographs;
  • ownership of videos;
  • ownership of software;
  • ownership of copyrighted material.

The client shall bear exclusive responsibility for ensuring legal compliance.

9.5 Client Instructions

ValieQ shall process Client Data only:

  • in accordance with written instructions;
  • contractual obligations;
  • legal requirements;
  • operational necessity;

or otherwise with client authorisation.

9.6 Return or Deletion

Upon termination of services and subject to legal obligations, ValieQ may:

  • return Client Data;
  • securely delete Client Data;
  • archive limited records required by law;
  • retain invoices, contracts and compliance documentation.
  1. ARTIFICIAL INTELLIGENCE AND AUTOMATED PROCESSING

ValieQ provides AI-powered services.

Accordingly, information may be processed using artificial intelligence technologies.

Such technologies may include:

  • Large Language Models
  • Image Generation Systems
  • Video Generation Systems
  • Content Optimisation Tools
  • Automation Platforms
  • AI Analytics
  • AI Assistants
  • Machine Learning Models
  • Predictive Algorithms
  • Natural Language Processing Systems
  • Workflow Automation Tools

AI-generated outputs are intended to assist human decision-making and shall not be construed as professional legal, financial, medical or regulatory advice unless expressly stated.

Clients acknowledge that AI-generated content may require human review and verification.

ValieQ does not warrant that AI-generated outputs will be free from factual inaccuracies, omissions, hallucinations, biases or technical limitations.

Clients shall independently verify all AI-generated deliverables before publication, implementation or commercial use.

ValieQ shall not be liable for any loss arising from reliance upon AI-generated outputs without appropriate human review.

 

  1. COOKIES AND SIMILAR TECHNOLOGIES

11.1 Use of Cookies

ValieQ may use cookies, web beacons, software development kits (SDKs), tracking pixels, tags, local storage, browser storage, APIs, device identifiers and similar technologies (“Tracking Technologies”) to facilitate the operation of its Website and Services.

Tracking Technologies may be deployed to:

  • authenticate users;
  • maintain secure sessions;
  • remember user preferences;
  • analyse website performance;
  • understand visitor behaviour;
  • optimise user experience;
  • measure advertising effectiveness;
  • prevent fraudulent activity;
  • improve service functionality;
  • support AI-driven personalization where permitted by law;
  • comply with legal and security obligations.

11.2 Categories of Cookies

ValieQ may use one or more of the following categories of cookies:

(a) Strictly Necessary Cookies

These cookies are essential for the operation, functionality and security of the Website and cannot ordinarily be disabled.

They include cookies required for:

  • secure login;
  • session authentication;
  • website navigation;
  • fraud prevention;
  • security controls;
  • load balancing;
  • payment functionality.

(b) Functional Cookies

These cookies remember user preferences including:

  • language;
  • region;
  • display preferences;
  • saved forms;
  • login preferences;
  • accessibility settings.

(c) Performance Cookies

These cookies help ValieQ understand:

  • visitor traffic;
  • page performance;
  • bounce rate;
  • loading speed;
  • browser compatibility;
  • device compatibility;
  • conversion paths;
  • user engagement.

(d) Analytics Cookies

Analytics cookies may collect anonymised or aggregated statistical information including:

  • number of visitors;
  • pages viewed;
  • referral source;
  • geographic trends;
  • conversion statistics;
  • campaign attribution;
  • interaction metrics.

(e) Advertising Cookies

Advertising cookies may be used for:

  • remarketing;
  • audience creation;
  • conversion tracking;
  • campaign optimisation;
  • frequency capping;
  • personalised advertisements;
  • lookalike audience generation;
  • customer acquisition.

11.3 Third-Party Tracking Technologies

ValieQ may utilise technologies provided by third parties including but not limited to:

  • Google Analytics
  • Google Ads
  • Google Tag Manager
  • Google Search Console
  • Google Consent Mode
  • Meta Pixel
  • Facebook Conversion API
  • LinkedIn Insight Tag
  • Microsoft Clarity
  • Microsoft Advertising
  • Hotjar
  • HubSpot
  • Zoho CRM
  • Shopify Analytics
  • WooCommerce Analytics
  • Mailchimp
  • Brevo
  • ActiveCampaign
  • Razorpay
  • Stripe
  • Cloudflare
  • Amazon Web Services
  • Google Cloud
  • Microsoft Azure
  • OpenAI
  • Anthropic
  • Gemini
  • Claude
  • Stability AI
  • Midjourney (where integrated)
  • other lawful technology providers.

The list above is illustrative and may change from time to time without prior notice.

11.4 Browser Controls

Users may disable cookies through browser settings.

However, disabling cookies may affect:

  • website functionality;
  • account access;
  • saved preferences;
  • website performance;
  • user experience;
  • security features.

ValieQ shall not be responsible for any resulting degradation of Website functionality.

  1. THIRD-PARTY SERVICES

12.1 Independent Platforms

ValieQ utilises numerous third-party service providers to deliver its Services.

These providers operate independently under their own terms and privacy policies.

Examples include:

  • domain registrars;
  • hosting providers;
  • cloud infrastructure;
  • payment gateways;
  • CRM platforms;
  • AI providers;
  • analytics providers;
  • social media platforms;
  • advertising platforms;
  • communication platforms;
  • e-commerce platforms.

12.2 No Responsibility for Third-Party Policies

ValieQ neither owns nor controls third-party platforms.

Accordingly, ValieQ makes no representation or warranty regarding:

  • privacy practices;
  • security practices;
  • availability;
  • performance;
  • data handling;
  • legal compliance;
  • content moderation;
  • internal policies

of any third-party platform.

Users are encouraged to independently review the applicable privacy policies and terms of service of such providers.

12.3 Third-Party Links

The Website may contain links to external websites.

ValieQ has no control over:

  • external content;
  • external privacy policies;
  • external security measures;
  • advertisements;
  • products;
  • services;
  • representations.

Accessing third-party websites is entirely at the user’s own risk.

  1. DISCLOSURE AND SHARING OF INFORMATION

ValieQ does not sell Personal Data.

However, Personal Data may be disclosed in the circumstances described below.

13.1 Internal Personnel

Information may be shared with:

  • employees;
  • directors;
  • consultants;
  • project managers;
  • authorised freelancers;
  • legal advisors;
  • accountants;
  • auditors;
  • compliance personnel,

strictly on a need-to-know basis.

13.2 Service Providers

Information may be disclosed to trusted service providers assisting ValieQ in providing Services.

These providers may include:

  • cloud providers;
  • hosting companies;
  • software vendors;
  • payment processors;
  • CRM providers;
  • communication providers;
  • analytics providers;
  • AI platforms;
  • cybersecurity vendors;
  • marketing automation providers.

Such disclosures shall be limited to the extent reasonably necessary for service delivery.

13.3 Professional Advisers

Information may be disclosed to:

  • advocates;
  • chartered accountants;
  • auditors;
  • consultants;
  • tax professionals;
  • insurers;

where reasonably necessary.

13.4 Legal Compliance

Information may be disclosed where required:

  • by court order;
  • statutory authority;
  • regulatory authority;
  • law enforcement;
  • judicial proceedings;
  • arbitration;
  • government investigation;
  • legal notice;
  • subpoena.

ValieQ reserves the right to comply with any lawful request.

13.5 Corporate Transactions

Personal Data may be transferred in connection with:

  • merger;
  • acquisition;
  • amalgamation;
  • restructuring;
  • investment;
  • sale of business;
  • sale of assets;
  • insolvency proceedings;
  • business succession.

The acquiring entity shall be required to protect such information in accordance with applicable law.

13.6 Protection of Rights

ValieQ may disclose information whenever reasonably necessary to:

  • enforce contractual rights;
  • prevent fraud;
  • investigate misconduct;
  • protect intellectual property;
  • defend legal proceedings;
  • recover outstanding dues;
  • protect public safety;
  • protect employees;
  • protect clients;
  • protect business interests.
  1. INTERNATIONAL DATA TRANSFERS

ValieQ utilises globally recognised cloud infrastructure and technology providers.

Accordingly, Personal Data may be transferred to or processed in jurisdictions outside India.

Such jurisdictions may have data protection laws different from those applicable in India.

Where applicable, ValieQ shall take commercially reasonable steps to ensure that such transfers occur in accordance with applicable law.

ValieQ cannot guarantee that foreign governments, regulators or courts will not lawfully require disclosure of information processed within their respective jurisdictions.

  1. INFORMATION SECURITY

15.1 Security Commitment

ValieQ adopts commercially reasonable administrative, technical and organisational safeguards to protect information against:

  • unauthorised access;
  • accidental loss;
  • destruction;
  • misuse;
  • alteration;
  • disclosure;
  • cyber attacks;
  • ransomware;
  • malware;
  • phishing;
  • insider threats.

15.2 Security Measures

Security measures may include:

  • encryption;
  • password protection;
  • multi-factor authentication;
  • secure cloud storage;
  • firewall protection;
  • endpoint security;
  • access control;
  • role-based permissions;
  • periodic backups;
  • anti-virus systems;
  • vulnerability monitoring;
  • security audits;
  • activity logging;
  • confidentiality agreements.

15.3 No Absolute Security

Notwithstanding the measures adopted, no system connected to the Internet can be guaranteed to be:

  • completely secure;
  • immune from cyber attacks;
  • free from unauthorised access;
  • free from interception;
  • free from data corruption;
  • free from system failure.

Accordingly, ValieQ expressly disclaims any representation or warranty that its systems are invulnerable.

To the fullest extent permitted by law, ValieQ shall not be liable for any unauthorised access, cyber incident, hacking, malware attack, denial-of-service attack, ransomware event, telecommunications failure, internet outage or other event beyond its reasonable control.

15.4 User Responsibilities

Users shall remain solely responsible for:

  • maintaining password confidentiality;
  • securing their devices;
  • protecting login credentials;
  • using updated software;
  • maintaining anti-virus protection;
  • promptly reporting unauthorised access.

ValieQ shall not be responsible for losses arising from user negligence.

  1. DATA RETENTION

ValieQ shall retain information only for so long as reasonably necessary to:

  • provide Services;
  • comply with legal obligations;
  • resolve disputes;
  • enforce contractual rights;
  • maintain accounting records;
  • satisfy audit requirements;
  • protect legitimate business interests.

Illustrative retention periods may include:

Category

Typical Retention

Enquiries

Up to 24 months

Client Contracts

Duration of engagement + applicable limitation period

Invoices & Tax Records

As required under applicable tax and corporate laws

Marketing Preferences

Until consent is withdrawn or no longer necessary

Security Logs

As operationally required

Website Analytics

As configured within analytics platforms

Retention periods may be extended where:

  • litigation is anticipated;
  • regulatory investigations are pending;
  • contractual obligations require retention;
  • legal holds are implemented;
  • fraud investigations are ongoing.

Upon expiry of the applicable retention period, ValieQ may delete, anonymise, aggregate or securely destroy the information unless continued retention is required by law.

 

  1. RIGHTS OF DATA PRINCIPALS

ValieQ respects the rights of Data Principals under the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and other applicable laws.

Subject to verification of identity and applicable legal limitations, a Data Principal may exercise the following rights.

17.1 Right to Access

A Data Principal may request confirmation regarding whether ValieQ processes his or her Personal Data.

Where applicable, ValieQ may provide information relating to:

  • categories of Personal Data processed;
  • purposes of processing;
  • categories of recipients;
  • sources of information;
  • retention practices;
  • grievance redressal mechanism.

Nothing herein obligates ValieQ to disclose:

  • trade secrets;
  • confidential commercial information;
  • proprietary algorithms;
  • privileged communications;
  • internal security measures;
  • information relating to other individuals;
  • information prohibited from disclosure under law.

17.2 Right to Correction

Where Personal Data is inaccurate, incomplete or outdated, the Data Principal may request correction.

ValieQ reserves the right to verify supporting documents before making corrections.

17.3 Right to Erasure

Subject to statutory obligations, contractual obligations and legitimate business interests, a Data Principal may request deletion of Personal Data.

ValieQ may decline deletion where retention is necessary for:

  • legal proceedings;
  • taxation;
  • accounting;
  • fraud prevention;
  • contractual enforcement;
  • statutory compliance;
  • dispute resolution;
  • exercise or defence of legal claims.

17.4 Withdrawal of Consent

Where processing is based on consent, consent may be withdrawn at any time.

Withdrawal shall not:

  • invalidate prior lawful processing;
  • affect contractual obligations;
  • require deletion where retention is legally required.

Certain Services may become unavailable following withdrawal.

17.5 Right to Grievance Redressal

Every Data Principal may submit a grievance regarding processing of Personal Data.

ValieQ shall endeavour to address such grievances within a commercially reasonable period.

17.6 Identity Verification

Before acting upon any request, ValieQ may require reasonable proof of identity.

Requests may be rejected where:

  • identity cannot be verified;
  • requests are fraudulent;
  • requests are repetitive;
  • requests are manifestly excessive;
  • disclosure is prohibited by law.
  1. MARKETING COMMUNICATIONS

ValieQ may communicate with prospective and existing clients regarding:

  • service updates;
  • newsletters;
  • promotional campaigns;
  • webinars;
  • educational material;
  • events;
  • product launches;
  • offers;
  • announcements.

Users may opt out of promotional communications by:

  • clicking an unsubscribe link;
  • emailing ValieQ;
  • notifying our support team;
  • updating communication preferences.

Opting out shall not affect:

  • invoices;
  • contractual notices;
  • legal notices;
  • payment reminders;
  • security notifications;
  • service communications.
  1. CONFIDENTIALITY

ValieQ recognises that clients frequently disclose confidential and commercially sensitive information.

Accordingly, ValieQ shall use commercially reasonable efforts to preserve confidentiality.

19.1 Confidential Information Includes

  • customer databases;
  • source code;
  • login credentials;
  • API keys;
  • passwords;
  • pricing strategies;
  • financial projections;
  • marketing strategies;
  • advertising campaigns;
  • trade secrets;
  • AI prompts;
  • AI workflows;
  • business plans;
  • investor information;
  • unpublished content;
  • proprietary software;
  • analytics reports;
  • conversion data;
  • CRM records;
  • internal documents.

19.2 Permitted Use

Confidential Information shall be used solely for:

  • performing contracted Services;
  • legal compliance;
  • internal operational requirements;
  • quality assurance;
  • dispute resolution.

19.3 Exceptions

Confidentiality obligations shall not apply where information:

  • becomes publicly available without breach;
  • is independently developed;
  • is lawfully received from another source;
  • is required to be disclosed by law;
  • is disclosed pursuant to a judicial order.

19.4 Client Responsibility

Clients remain responsible for:

  • secure transmission of credentials;
  • revoking unnecessary access;
  • changing passwords after project completion;
  • maintaining backups of their own systems.

ValieQ shall not be responsible for losses arising from a client’s failure to implement reasonable security practices.

  1. DATA BREACH RESPONSE

ValieQ maintains internal procedures for responding to suspected security incidents.

Where a data breach is identified, ValieQ may, where required by applicable law:

  • investigate the incident;
  • contain the incident;
  • preserve evidence;
  • restore affected systems;
  • notify affected parties;
  • notify regulatory authorities;
  • cooperate with law enforcement.

Nothing in this Policy shall constitute an admission of liability merely because ValieQ investigates or reports a security incident.

  1. DISCLAIMERS

21.1 No Guarantee

ValieQ does not warrant that:

  • the Website will operate without interruption;
  • Services will be error-free;
  • servers will remain continuously available;
  • information will always remain accessible;
  • software will be compatible with every device;
  • cyber attacks will never occur.

21.2 User Responsibility

Users remain solely responsible for:

  • verifying information;
  • maintaining independent backups;
  • implementing cybersecurity measures;
  • complying with applicable laws;
  • reviewing marketing content before publication.

21.3 AI Disclaimer

Where Services utilise Artificial Intelligence:

  • outputs may contain inaccuracies;
  • factual verification remains the client’s responsibility;
  • AI-generated legal, medical, taxation or financial information should independently be verified by qualified professionals.

ValieQ shall not be responsible for losses arising solely from reliance upon AI-generated content without appropriate human review.

21.4 Third-Party Platforms

ValieQ makes no warranty regarding:

  • Google;
  • Meta;
  • Microsoft;
  • Shopify;
  • WordPress;
  • Amazon;
  • LinkedIn;
  • OpenAI;
  • Anthropic;
  • payment gateways;
  • cloud providers;
  • hosting providers;
  • social media platforms.

Changes made by third-party platforms remain beyond ValieQ’s control.

  1. LIMITATION OF LIABILITY

To the fullest extent permitted by applicable law, ValieQ, its proprietors, directors, officers, employees, consultants, affiliates, agents, contractors, licensors and representatives shall not be liable for any:

  • indirect loss;
  • incidental loss;
  • consequential loss;
  • punitive damages;
  • exemplary damages;
  • special damages;
  • loss of profits;
  • loss of revenue;
  • loss of goodwill;
  • loss of reputation;
  • business interruption;
  • loss of opportunity;
  • loss of contracts;
  • loss of anticipated savings;
  • corruption of data;
  • deletion of data;
  • cyber attacks;
  • ransomware;
  • malware;
  • phishing;
  • denial-of-service attacks;
  • hacking;
  • unauthorised access by third parties;
  • internet failures;
  • cloud outages;
  • third-party platform failures;
  • government actions;
  • force majeure events;
  • errors originating from client instructions;
  • inaccurate client information;
  • copyright infringement arising from client-supplied materials;
  • trademark infringement arising from client-supplied materials;
  • unlawful client marketing campaigns;
  • unlawful collection of customer data by the client.

Where liability cannot lawfully be excluded, ValieQ’s aggregate liability shall, to the fullest extent permitted by law, be limited to the professional fees actually received by ValieQ from the client for the specific Services directly giving rise to the claim during the six (6) months immediately preceding the event giving rise to the claim.

Nothing in this Policy excludes liability that cannot lawfully be excluded under applicable law.

  1. INDEMNITY

The client agrees to defend, indemnify and hold harmless ValieQ, its proprietors, directors, employees, consultants, contractors, affiliates, successors and assigns from and against any and all:

  • claims;
  • proceedings;
  • investigations;
  • penalties;
  • fines;
  • damages;
  • settlements;
  • liabilities;
  • judgments;
  • costs;
  • legal expenses;
  • advocate’s fees;
  • expert fees;
  • arbitration costs;
  • regulatory actions,

arising directly or indirectly out of:

  • inaccurate information supplied by the client;
  • breach of applicable law by the client;
  • infringement of intellectual property rights by client materials;
  • unlawful collection of Personal Data by the client;
  • spam campaigns initiated by the client;
  • misleading advertisements approved by the client;
  • defamatory content supplied by the client;
  • violation of third-party rights;
  • misuse of Services;
  • breach of contract by the client;
  • violation of platform policies by the client;
  • unauthorised access caused by the client’s negligence.

This indemnity shall survive termination of the engagement.

  1. NO WAIVER

Failure by ValieQ to enforce any provision of this Privacy Policy shall not constitute a waiver of any rights.

Any waiver shall be valid only if made expressly in writing.

  1. SURVIVAL

The following provisions shall survive termination of the relationship:

  • Confidentiality;
  • Intellectual Property;
  • Data Retention;
  • Limitation of Liability;
  • Indemnity;
  • Governing Law;
  • Dispute Resolution;
  • Payment Obligations;
  • Compliance;
  • Rights accrued prior to termination.

 

 

  1. FORCE MAJEURE

ValieQ shall not be liable for any delay, interruption, failure or inability to perform its obligations where such delay or failure arises from events beyond its reasonable control, including but not limited to:

  • acts of God;
  • earthquakes;
  • floods;
  • cyclones;
  • storms;
  • lightning;
  • epidemics;
  • pandemics;
  • public health emergencies;
  • war;
  • terrorism;
  • civil unrest;
  • riots;
  • strikes;
  • lockouts;
  • labour disputes;
  • governmental restrictions;
  • embargoes;
  • sanctions;
  • changes in law;
  • judicial orders;
  • regulatory actions;
  • internet outages;
  • telecommunication failures;
  • power failures;
  • cloud infrastructure failures;
  • hosting failures;
  • domain registry failures;
  • DNS failures;
  • cyber-attacks;
  • ransomware;
  • distributed denial-of-service (DDoS) attacks;
  • failures of artificial intelligence platforms;
  • failures of third-party APIs;
  • failures of payment gateways;
  • failures of advertising platforms;
  • failures of social media platforms;
  • failures of search engines;
  • failures of software providers;
  • shortages of utilities;
  • or any other event beyond the reasonable control of ValieQ.

ValieQ shall use commercially reasonable efforts to mitigate the impact of any Force Majeure Event. Performance of the affected obligations shall be suspended for the duration of such event.

  1. INTELLECTUAL PROPERTY AND PRIVACY

Nothing contained in this Privacy Policy shall:

  • assign any intellectual property rights;
  • transfer ownership of source code;
  • transfer ownership of marketing strategies;
  • transfer ownership of proprietary AI workflows;
  • transfer ownership of templates, frameworks, automation systems, internal methodologies, or proprietary business processes developed by ValieQ.

Unless otherwise agreed in writing:

  • client-owned content shall remain the property of the client; and
  • ValieQ-owned methodologies, templates, automation scripts, prompts, frameworks, internal documentation, proprietary processes and know-how shall remain the exclusive intellectual property of ValieQ.

This Privacy Policy governs data handling only and shall not be construed as an assignment or licence of intellectual property except to the limited extent necessary for performance of the Services.

  1. ASSIGNMENT

ValieQ may assign, novate or transfer its rights or obligations under this Privacy Policy to:

  • an affiliate;
  • a subsidiary;
  • a successor entity;
  • an acquirer;
  • a purchaser of business assets;
  • or any entity resulting from a merger, amalgamation or corporate restructuring,

provided that such assignment complies with applicable law.

Users may not assign or transfer any rights or obligations under this Privacy Policy without the prior written consent of ValieQ.

  1. ELECTRONIC COMMUNICATIONS AND RECORDS

You acknowledge and agree that:

  • electronic records;
  • emails;
  • electronic signatures;
  • click-wrap agreements;
  • browse-wrap acceptance;
  • WhatsApp communications;
  • SMS;
  • digital invoices;
  • online approvals;
  • electronic purchase orders;
  • electronic proposals; and
  • electronic contracts

may constitute valid and legally enforceable records, subject to applicable law.

To the extent permitted by law, electronic records maintained by ValieQ in the ordinary course of business may be relied upon as evidence of communications and transactions.

  1. POLICY MODIFICATIONS

ValieQ reserves the right to amend, revise, supplement, update or replace this Privacy Policy at any time to reflect:

  • changes in applicable law;
  • technological developments;
  • modifications to Services;
  • changes in business operations;
  • security enhancements;
  • regulatory guidance; or
  • operational requirements.

The revised Privacy Policy shall become effective upon publication on the Website unless a different effective date is specified.

Where required by applicable law, material changes will be notified through appropriate channels.

Continued use of the Website or Services after the effective date constitutes acceptance of the updated Privacy Policy.

  1. SEVERABILITY

If any provision of this Privacy Policy is held by a court or competent authority to be invalid, illegal or unenforceable, such provision shall be deemed modified to the minimum extent necessary to make it valid and enforceable.

If modification is not possible, the offending provision shall be severed without affecting the validity or enforceability of the remaining provisions, which shall continue in full force and effect.

  1. NO WAIVER

Failure or delay by ValieQ in exercising any right, remedy or power under this Privacy Policy shall not constitute a waiver of that right.

Any waiver shall be effective only if:

  • made expressly;
  • in writing; and
  • signed by an authorised representative of ValieQ.

A waiver of one breach shall not constitute a waiver of any subsequent breach.

  1. ENTIRE AGREEMENT

This Privacy Policy constitutes the entire understanding between ValieQ and the user with respect to the collection, processing, use, storage and disclosure of Personal Data through the Website and Services.

This Privacy Policy shall be read together with, where applicable:

  • Terms of Use;
  • Terms of Service;
  • Master Services Agreement;
  • Service-Level Agreement;
  • Data Processing Addendum;
  • Cookie Policy;
  • Refund and Cancellation Policy;
  • Disclaimer;
  • Acceptable Use Policy; and
  • any executed proposal, quotation, work order or statement of work.

In the event of any inconsistency, the executed agreement between ValieQ and the client shall prevail to the extent of the inconsistency, unless otherwise required by applicable law.

  1. GOVERNING LAW

This Privacy Policy shall be governed by and construed in accordance with the laws of the Republic of India.

Nothing in this Privacy Policy shall limit any mandatory rights or obligations arising under applicable data protection legislation.

  1. DISPUTE RESOLUTION

The parties shall endeavour to resolve any dispute arising out of or relating to this Privacy Policy through good faith negotiations.

If the dispute is not resolved within thirty (30) days of written notice, the parties may pursue remedies available under applicable law.

Where the parties have separately agreed to arbitration in a contract, such arbitration agreement shall govern the dispute.

Nothing in this clause prevents ValieQ from seeking interim, injunctive or equitable relief before a court of competent jurisdiction where necessary to protect its confidential information, intellectual property, systems or legal rights.

  1. JURISDICTION

Subject to any applicable arbitration agreement, the courts at Kolkata, West Bengal, India, shall have exclusive jurisdiction over disputes arising out of or relating to this Privacy Policy, to the extent such exclusive jurisdiction is legally permissible.

  1. GRIEVANCE REDRESSAL

ValieQ is committed to addressing concerns relating to the processing of Personal Data promptly and fairly.

Any individual wishing to:

  • access Personal Data;
  • request correction;
  • request erasure where applicable;
  • withdraw consent;
  • report a suspected privacy incident; or
  • submit a privacy-related grievance,

may contact ValieQ using the contact details provided below.

ValieQ shall endeavour to acknowledge and address grievances within a reasonable period, subject to verification of identity and the complexity of the request.

ValieQ may designate a Grievance Officer or Data Protection Contact as required by applicable law. Details of such designation, if any, will be published on the Website.

  1. CONTACT INFORMATION

For questions, requests or concerns relating to this Privacy Policy, please contact:

ValieQ

Email: contact@valieq.com

Website: https://valieq.com

Address: Shop 1, Ground Floor, Geetanjali Apartment, VIP Road, Opposite Military Camp, Near Renaissance Hospital, Dhalipara, Tegharia, Rajarhat, Kolkata – 700157, West Bengal, India

Telephone: +91 91477 48260

  1. ACKNOWLEDGEMENT

By accessing the Website or using the Services, you acknowledge that you have:

  • read this Privacy Policy;
  • understood its contents; and
  • agreed to the collection, use, processing, storage and disclosure of your information in accordance with this Privacy Policy and applicable law.

If you do not agree with this Privacy Policy, you should discontinue use of the Website and Services.

SCHEDULE A – THIRD-PARTY TECHNOLOGY PROVIDERS (Illustrative)

ValieQ may use one or more of the following categories of providers:

  • Domain Registrars
  • Web Hosting Providers
  • Cloud Infrastructure Providers
  • CDN Providers
  • DNS Providers
  • Email Service Providers
  • CRM Platforms
  • ERP Systems
  • Marketing Automation Platforms
  • Payment Gateways
  • AI Platforms
  • Analytics Providers
  • Search Engine Providers
  • Advertising Platforms
  • Social Media Platforms
  • Video Hosting Platforms
  • Marketplace Platforms
  • Cybersecurity Providers
  • Backup and Disaster Recovery Providers
  • Project Management Tools
  • Communication Platforms
  • Customer Support Platforms

The specific providers used by ValieQ may change from time to time based on operational requirements.